Real Talk with GrowGetters Episode #29 with Stan Phelps.

Most businesses lose their edge by imitating competitors instead of embracing their uniqueness. One powerful way to stand out is to do less of what everyone else does and focus on what truly sets your brand apart, creating a lasting impact.

In this exclusive ‘Ask Me Anything’ episode from the Growgetters ONLY Inner Circle, we are thrilled to have Stan Phelps, a keynote speaker, workshop facilitator, marketing strategist, customer experience expert and author of the Goldfish Series of books.

Stan dives into the concept of Lagniappe, the idea of giving a little extra that leaves a lasting impression. Moreover, he shares the strategies he uses to ensure that the lessons from his talks continue to resonate with audiences long after the talks are over.

As the conversation unfolds, he explains how to use Sampling in business effectively. He also explores the Purple Goldfish concept and how to ensure your unique offering aligns with the needs and desires of your ideal client.

Finally, he breaks down what makes workshops successful and the common mistakes to avoid. He also shares insights from Pink Goldfish on embracing and owning your unique qualities.

During this episode, you will learn about:

[00:00] Introduction

[01:15] Free community: weallgrowtogether.com

[01:46] Join the GrowGetters community: https://growgettersonly.com/

[06:31] What is Lagniappe?

[14:34] Lasting Lessons

[20:41] Sampling

[22:41] Purple Goldfish

[26:24] Connecting with Clients

[36:20] Workshops

[44:11] Embrace Your Uniqueness

[49:36] Connect with Stan

• Website: https://stanphelps.com/Lagniappe/

Key Takeaways:

• Referral clients stay longer as customers and spend up to twice as much over their lifetime compared to non-referral clients. ~Stan Phelps [19:28]

• On average, people who are already working with you know only 30% of your total capabilities. ~Stan Phelps [20:21]

• Sampling is the idea of giving your customers additional taste and letting them try out an additional capability. ~Stan Phelps [20:41]

• If you’re not pissing some people off, you’re probably not relevant to many. ~Stan Phelps [23:13]

• Take care of the customers you have, and they will bring you the clients and valuable customers you want. ~Stan Phelps [29:25]

• One way to stand out is by doing less of what everyone else does. ~Stan Phelps [45:58]

• You begin to achieve success when you focus and become known for something. ~Stan Phelps [46:35]

People Mentioned and Other Resources:

1. The Goldfish Series: https://stanphelps.com/books/

Keep In Touch with Stan Phelps:

Website: https://stanphelps.com/

LinkedIn: https://www.linkedin.com/in/stanphelps/

Facebook: https://web.facebook.com/PurpleGoldfishBooks

Twitter: https://twitter.com/StanPhelpsPG

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