Launching a Timeless Luxury Candle Brand with Cassity Brown of St. Brown & Co.

Cassity Brown is the owner and operator of St. Brown & Co., a luxury candle brand based in Orange County, California offering hand-poured luxury candles made with a vegan wax blend. As the daughter of entrepreneurial parents, Cassity was inspired to launch her company out of a desire to create a timeless, luxurious brand of her own – as well as a dash of ‘divine intervention.’. She holds a Master’s degree in Business Administration from the George L. Argyros School of Business and Economics and has recently launched a business consultation company aimed at helping entrepreneurs achieve tangible solutions to some of their most complex challenges.

Cassity joins us today to share the inspiration behind launching her luxury candle brand, St. Brown & Co., and the lessons she’s learned along the way. We discuss the trial and error phase of launching her signature line of products, the marketing strategies she explored when starting the business, and how she eventually branched out to offer her products to wholesale customers. She highlights the importance of staying open to change and being fearless about asking questions. We also discuss strategies to pitch your business to media publications and what inspired Cassity to launch her consulting company.

“When you make pivots - it’s always to make the brand better. That’s never a bad thing.” - Cassity Brown

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This week on Startups in Stilettos Podcast:

The inspiration behind launching St. Brown & CoHow growing up in an entrepreneurial family impacted her decision to launch her company and how her family responded to her desire to start a businessThe trial and error phase of launching a startup candle companyThe importance of being open to change and listening to your gut instincts as a startup founderThe day Cassity officially launched her companyMarketing techniques Cassity used to promote her new startupNetworking and working with wholesale suppliers and shop ownersCreating a wholesale deck for product-based entrepreneursBeing fearless about asking questionsThe importance of having a mentorConnecting with and pitching to media publications for feature articlesWhat inspired Cassity to launch her consulting business and the three-part consulting method she uses when working with entrepreneurs

Our Favorite Quotes:

“The parallels with candlemaking itself being a creative and scientific process - that’s the same with business.” - Cassity Brown“Keep digging. Keep trying to find the answers to what you’re looking for.” - Cassity Brown“Connect with the people that are willing to share.” - Cassity Brown

Connect with Cassity Brown:

St. Brown & Co.Cassity Brown Business ConsultantSt. Brown & Co. on PinterestSt. Brown & Co. on InstagramSt. Brown & Co. on FacebookCassity Brown on LinkedInCassity Brown on Instagram

Connect with your Startups in Stilettos hosts!

Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo here

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