The GaryVee Audio Experience How Having More Independent Agencies Will Help The Ad Industry
Aug 10, 2019
In an engaging interview, the speaker shares insights on the evolution of VaynerMedia and the importance of maintaining a low profile. They discuss their journey from a wine business to the digital marketing sphere, emphasizing the need for more independent agencies in the ad industry. The conversation touches on fostering creativity and flexibility that such agencies provide compared to larger firms. Additionally, they stress the balance between quality and quantity in advertising and the importance of community support for sustained business success.
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Wine E-Commerce Beginnings
- Gary Vaynerchuk's first career was in wine e-commerce, starting in 1996.
- This experience taught him about marketing, media, and creative work.
Marketer at Heart
- Gary Vaynerchuk realized he was a marketer at his core, not just a wine business owner.
- This realization led him to explore other industries like Silicon Valley investing and eventually start VaynerMedia.
VaynerMedia's Origin
- Gary Vaynerchuk started VaynerMedia to learn about big brands like Coca-Cola and understand their strategies.
- His ultimate goal was to acquire nostalgic brands from CPG holding companies.