Made You Think

117: Winning and Losing Millions in Crypto Confidential

5 snips
Jul 5, 2024
Join a fascinating journey with Nat as he shares the ups and downs of writing and launching his book 'Crypto Confidential'. Delve into the challenges of book promotion, the creative process behind book cover design, and the risks of crypto investing. Explore the dynamics of author branding, marketing strategies, and the potential for educating non-crypto readers through storytelling.
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ANECDOTE

Early Bookstore Release

  • Nat's friend Mike accidentally found Crypto Confidential in a Toronto bookstore before its release date.
  • He bought multiple copies, hid one in the Toronto sign, and shared the surprise discovery.
ADVICE

Bookstore Strategies

  • Authors can leverage bookstore consignment systems.
  • Build relationships with bookstores, offer signed copies, and consider pre-order campaigns.
ANECDOTE

Efficient Book Signings

  • Brandon Sanderson optimized his book signing process by changing his signature to be elbow-driven to reduce wrist fatigue.
  • He signed thousands of pre-release copies in his own warehouse.
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