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117: Winning and Losing Millions in Crypto Confidential

Made You Think

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Author Signatures, Book Promotion Strategies, and Building Audience Relationships

The chapter delves into the intricacies of authors offering signed copies of their books, discussing the preference for authentic signatures over stickers. It explores the strategies of promoting a book, including the balance between heavy marketing to pre-orders or focusing on genuine early reviews. The conversation also examines the dynamics of audience trust levels, marketing approaches, and the importance of building relationships with readers through platforms like Twitter and email lists.

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