Mastering Macro Math: A Trainer's Guide to Becoming A Nutrition Coach

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Become a Nutrition Coach with Show Up Fitness info@showupfitness.com

Transforming your clients' nutrition habits requires more than just telling them to "eat more protein" or "cut the carbs." As fitness professionals, we need to understand the science behind macro calculations while recognizing the psychological factors that make or break dietary adherence.

This episode dives deep into a practical case study of a 191-pound male consuming 3,600 calories daily—walking you through exactly how to calculate macronutrients, create sustainable deficits, and present this information to clients in ways that drive consistent results. You'll learn why dramatic calorie restrictions often backfire and how to structure gradual, psychologically manageable changes that lead to long-term success.

Beyond the science, we tackle the business side of nutrition coaching. Most trainers make the critical mistake of bundling nutrition advice with their training sessions, diluting both services and leaving thousands of dollars on the table. By establishing nutrition coaching as a separate premium service ($200-500 monthly), you create an additional revenue stream that could generate $30,000+ annually while delivering superior client outcomes.

The key to standing out as a nutrition coach lies in building a professional ecosystem. Rather than positioning yourself as a nutrition expert who knows everything, we show you how partnering with registered dietitians creates a powerful client support system that handles everything from macro calculations to restaurant menu guidance.

Whether you're already offering nutrition services or looking to expand your coaching toolkit, this episode provides the calculations, client psychology insights, and business framework to elevate your practice. Email info@showupfitness.com with subject line SUF-NC to sit in on one of our nutrition certification classes and see firsthand how you can transform both your clients' results and your business income.

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