Fitt Insider 283. Pete Hull, Founder and CEO of Fitstop
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Apr 8, 2025 Pete Hull, founder and CEO of Fitstop, shares insights from his experience leading a 165-location fitness franchise across four countries. He discusses the transformative power of social strength training and its role in fostering community and connection among members. Pete also delves into the unique challenges of expanding Fitstop into the U.S. market, the importance of finding the right franchise partners, and adapting his fitness methodology to a new culture. Exciting plans for making training more accessible highlight the holistic approach he champions.
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Social Strength Training Defined
- Social strength training blends team-based workouts with functional and metabolic conditioning for genuine results.
- Training in pods with mutual support creates vulnerability and builds strong community connections.
Motocross to Fitness Brand
- Pete Hull shared his journey from a motocross athlete to founding FitStop with a unique social strength training methodology.
- He started with athlete-focused training and evolved it into a group fitness program emphasizing community and progression.
Teaching Safe Barbell Training
- Design workouts so members feel safe and educated, with coaches teaching proper barbell technique in small groups.
- Structure workouts at stations for longer periods to allow progress at individual paces and encourage peer support.