

36: Hidden Persuaders
Dec 6, 2023
Richard and Marnie discuss hidden persuaders that affect decision making, including the impact of advertising, book cover attractiveness, head movements, and the influence of names and initials on behavior and success.
Chapters
Transcript
Episode notes
1 2 3 4 5 6
Introduction
00:00 • 2min
Hidden Persuaders and Unconscious Desires in Advertising
01:42 • 13min
The Influence of Book Covers and Dilated Pupils
14:59 • 4min
Hidden Persuaders: Impact of Head Movements and Names
18:45 • 2min
The Alphabet Effect
21:06 • 3min
The Magic of Hidden Persuasion
24:34 • 3min