The Sporkful
Hydrox, Oreo, And The Fight For Sandwich Cookie Supremacy
Apr 28, 2025
Mackenzie Martin, host of the KCUR Studios podcast A People’s History of Kansas City, dives into the century-long rivalry between Hydrox and Oreo. Discover how Hydrox, the original sandwich cookie, was overshadowed by Oreo’s marketing prowess. Mackenzie shares personal anecdotes and the nostalgia tied to Hydrox in Kansas City, revealing the cookie's legacy. They also engage in a humorous tasting comparison, highlighting surprising differences in flavor and texture. It's a sweet exploration of iconic American snacks and their cultural significance.
38:48
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Quick takeaways
- Hydrox, the original sandwich cookie, suffered from branding issues and comparison to Oreo, leading to its decline in popularity.
- The emotional connections consumers have with Hydrox highlight the nostalgic significance of food experiences beyond just taste.
Deep dives
The Origins of Hydrox and Oreo
Hydrox cookies, created by Jacob Luce in the early 1900s, were the first cream-filled chocolate sandwich cookies. Despite their initial popularity, Hydrox became overshadowed by Nabisco’s Oreo, which was introduced later as a copycat product. The cookie was unique for its intricate design and sophisticated taste, asserting itself as a premium option in the market. The rise of Oreos as a favorite led to Hydrox being regarded as a lesser alternative, despite the pioneering contributions of its creator.
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