Social Media Marketing Talk Show
YouTube Updates: Shorts, Ads, Policy and More
Aug 12, 2024
In this conversation, social media expert Jerry Potter joins YouTube influencer Diana Gladney to dive into the latest YouTube updates. They discuss exciting features like the 'add yours sticker' for Shorts, aimed at boosting viewer engagement. The importance of AI tools in content creation and the new e-commerce enhancements for creators are highlighted. They also cover challenges with live streaming policies and the integration of merchandise features, making YouTube an even more dynamic platform for marketers and creators.
28:53
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Quick takeaways
- The introduction of the 'Add Yours' sticker in YouTube Shorts enhances audience engagement by allowing viewers to respond interactively with their own content.
- YouTube's new e-commerce updates streamline product tagging and merch integration, significantly increasing creators' monetization opportunities and simplifying the shopping experience for viewers.
Deep dives
YouTube Shorts Enhancements
A new feature called the 'Add Yours' sticker is being introduced for YouTube Shorts, allowing creators to engage their audience in more interactive ways. This sticker lets viewers respond to a video with their own videos or comments, fostering community interaction. Marketers can leverage this for events by encouraging viewers to share their takeaways or experiences, enhancing community ties. This addition aims to boost engagement similar to features seen on platforms like Instagram.
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