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DTC Podcast
Ep 469: Innovating the Toilet Paper Industry: The FoxFold Solution
Dec 30, 2024
Discover the entrepreneurial journey of Ludo, who is shaking up the $30 billion toilet paper industry with FoxFold. Their innovative dispensers could reduce toilet paper usage by 40%, helping hotels save costs and cut waste. Sustainability is at the heart of the brand, utilizing bamboo-based paper and eco-friendly packaging. With 5,000 bathrooms already on board, FoxFold aims for rapid growth in the hospitality sector. Learn about their unique go-to-market strategy and lessons from their fundraising journey.
31:09
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Quick takeaways
- FoxFold's innovative dispenser reduces toilet paper waste by 40%, offering significant cost savings and efficiency for the hospitality industry.
- The focus on sustainability through bamboo-based materials and plastic-free packaging positions FoxFold as a leader in eco-friendly bathroom solutions.
Deep dives
Innovative Toilet Paper Redesign
The concept of rethinking toilet paper revolves around transforming the traditional roll into an interfolded sheet format. This new design uses bamboo material and allows users to pull one sheet at a time from a wall-mounted dispenser, similar to wipes or facial tissues. The benefits of this redesign include significant sustainability advantages along with cost savings for businesses, as it reduces waste commonly associated with partial rolls. This innovation stems from observing everyday inconveniences and seeking a solution that modernizes an essential hygiene product.
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Discover
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