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Multiple Login Frustration
- A customer had to log in twice within 45 seconds on Patrick Milligan's site, for order tracking and then a claim.
- This highlighted the frustration of multiple logins for related tasks.
Past Customer Account Challenges
- Previous customer account features weren't inherently broken but adding new features created complexity.
- Third-party apps lacked seamless integration, leading to siloed portals and multiple logins.
Passwordless Login Benefits
- Passwordless login is more convenient and secure, especially with the new unified customer account system.
- This eliminates multiple logins and the need to remember passwords.