Shopify’s New Customer Accounts
The Unofficial Shopify Podcast
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Enhancing Customer Experience Through Accounts
This chapter explores the crucial role that customer accounts play in improving the shopping experience for both merchants and customers. It focuses on features like returns portals and self-service functions that boost customer engagement, while also discussing the importance of data for personalization. The chapter provides practical advice for merchants on optimizing customer accounts to drive conversion rates and foster community connections.
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Transcript
