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Key Takeaways

● Introduction

● Nathan’s Start in Marketing

● Marketing in Dentistry

○ Storytelling

○ You Are the Guide, the Patient is the Hero

○ Survive and Thrive Filter

● Videography

○ Video is the Best Way to Capture People’s Attention

○ Best Way to Remarket & Establish Multiple Touch Points with Audience

○ Opens Doors to Alternative Marketing Strategies

○ Authenticity and Your Phone as a Production Studio

○ YouTube Ads

● Advertising and Brand Awareness

● Getting Comfortable with Yourself in Videos

○ Think of Yourself as Serving Others

○ Write 3 Talking Points Prior to Recording

○ Get to the Point

● Testimonials

References

Nathan@AttentionDriven.com

Tweetable

We are built to relay stories

Don’t let production be an impediment

Attention is the currency

If you speak from your heart, people will hear you with their heart as well

Nathan French is Attention Driven