#193 Enterprise Localization in Times of Large Language Models with Centific’s Jonas Ryberg

Jonas Ryberg, Chief Globalization Officer of Centific, joins SlatorPod to talk about the evolving language services landscape and Centific's approach to navigating the changes brought about by generative AI and large language models (LLMs).

Jonas looks back on the opportunities and challenges of 2023, with the impact of ChatGPT triggering clients, who are facing budget constraints, to redefine translation quality metrics and optimize processes.

Jonas sheds light on Centific's proprietary platform, Honeybee, an accelerator that integrates into clients' localization workflows through APIs. This platform harnesses generative AI to streamline processes such as content creation, assessment of style, and even provides a bot for translators to interact with instead of navigating through style guides.

Jonas explores the growing trend of multilingual content generation with the advent of LLMs. He believes while the output from LLMs is promising, there is still a need for human expertise to review and refine the generated content.

Looking ahead to 2024, Jonas reveals Centific's plan to bring Honeybee and JourneyMate, a customer experience tracking platform, into a SaaS-based platform, targeting both individual users with lower-cost access and custom enterprise clients.