How Leaders Lead with David Novak
3 More Questions (Aaron Witt) with David Novak and Koula Callahan
Nov 11, 2024
Discover how to reshape perceptions in industries like food service and construction to attract a new workforce. Hear about the captivating recruitment strategies of the U.S. Marines, emphasizing storytelling to foster belonging. Learn the unique leadership lessons from a young entrepreneur who thrives in a conservative field by embracing modern narratives. Explore how vulnerability in leadership can build trust, enhance connections, and promote personal growth within teams. Inspiring insights await!
13:59
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Quick takeaways
- Aaron Witt is transforming perceptions in the construction industry by showcasing its vital contributions and attracting a younger workforce through effective storytelling.
- Vulnerability in leadership, as demonstrated by Aaron Witt, fosters trust and inspires team growth by encouraging open sharing of challenges and successes.
Deep dives
Bridging the Gap in the Dirt World
The construction industry is facing a significant challenge, with a projected half of its workforce retiring in the next decade. BuildWit aims to address this gap by promoting the importance of the dirt world, emphasizing that essential infrastructure like food, water, and shelter relies on this workforce. This industry, however, often has a conservative and outdated image, which Aaron Witt is passionate about transforming. By reshaping perceptions and highlighting the opportunities within the dirt world, he is working to attract a new generation of workers committed to the demanding but rewarding nature of these jobs.
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