Exploring the concept of how someone else would run a business, creating software tools for specific communities, the importance of having agency in life and business, webinars and workshops, My Body Tutor for weight loss accountability, creating a performance lab, random ideas such as a clear phone and atomic energy water, the success of a water brand, and acquiring brands and leveraging audience.
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Quick takeaways
James Clear could create an app-based habit platform targeting the mainstream audience, helping users develop and track healthy habits.
James Clear could create an educational community focused on habits, offering coaching services, workshops, and annual conferences.
James Clear could collaborate with or invest in a non-alcoholic beverage brand that aligns with his philosophy of habit formation and help popularize these alternatives.
Deep dives
App-based Habit Platform
James Clear could create an app-based habit platform, similar to Calm or Headspace, targeting the mainstream audience. The app would help users develop and track healthy habits, providing resources, guidance, and accountability. By leveraging his large audience and expertise in habit formation, the app could attract a significant number of users, potentially generating substantial revenue.
Educational Community for Habits
Another option for James Clear is to create an educational community focused on habits. This could involve school programs or corporate training, where certified trainers teach habit formation and provide ongoing support. The community could have chapters or local groups for members to connect and work on habits together. By offering coaching services, workshops, and annual conferences, this educational approach could generate revenue while also fostering a strong habit-focused community.
App-based Habit Coaching
James Clear could develop an app with coaching services to help individuals develop and maintain healthy habits. Similar to programs like My Body Tutor, the app would connect users with coaches who provide personalized guidance and accountability for habit formation. Offering more intensive support and direct interaction with coaches, this model could command higher fees and potentially generate significant revenue.
Non-Alcoholic Beverage Brand
Expanding beyond digital products, James Clear could collaborate with or invest in a non-alcoholic beverage brand that aligns with his philosophy of habit formation. This could involve creating a line of healthy, non-alcoholic alternatives to traditional beverages, targeting individuals looking to reduce or replace their alcohol consumption. By leveraging his expertise and influence, James could help popularize these alternatives and potentially generate substantial revenue.
Opportunities for Lovey Jones
Lovey Jones, a bestselling author, speaker, and influential figure, has several potential avenues for growth and monetization. One opportunity lies in creating a personal brand academy, where she can teach others how to build an audience, become popular podcasters, and establish a strong presence on social media. She could also offer a personal brand certification program, empowering individuals to help clients build their own brands. Another potential venture is the creation of a publishing house, leveraging her successful writing career and marketing expertise to disrupt the traditional publishing industry. Additionally, Lovey could explore the world of clothing by launching her own clothing line, which could include blazers, footwear, and other apparel targeted towards professional troublemakers and individuals seeking bold, unique styles.
Possible Ventures for James Clear
James Clear, known for his book 'Atomic Habits' and the Clear Habit Journal, has various options for expanding his business. One idea is to develop a personal brand academy, providing training and guidance on building an audience, growing a popular podcast, and leveraging social media. A clothing line focused on professional habits and mindset could be another venture, offering items like blazers, shoes, and accessories that align with Clear's image and philosophy. Clear could also consider entering the publishing world by establishing his own publishing house, helping aspiring authors bring their work to life. Lastly, partnering with or acquiring companies that align with his values and expertise, such as in the wellness or habit tracking space, could be a strategic move to further expand his impact and reach.
Have you ever wondered what it would look like if someone came into your business with the intention of turning it into a billion-dollar business? In this episode, we’re doing some real-life case studies, discussing how we’d go into a creator business and turn it from what it is into a billion-dollar money-making machine.
We brainstorm how to take a successful business and turn it into a billion-dollar venture. We’re discussing the problems that different creator businesses have to solve in reaching the billion-dollar mark and coming up with practical, innovative, and sometimes silly ways of taking some businesses to the next level.
