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Today, Explained

Why Taylor left TikTok

Feb 9, 2024
26:06
Snipd AI
Taylor Swift's record label pulled its catalog off TikTok, exploring the conflict between the app and the music industry. The importance of music on TikTok and the licensing issues faced by the platform. The decline in quality of social media platforms and sponsor ads. Corey Doctorow's perspective on TikTok's recommendation engine. 'In shittification' concept using Facebook as an example, discussing broken promises and market collusion.
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Podcast summary created with Snipd AI

Quick takeaways

  • Universal Music removed its music from TikTok due to disagreements over licensing rates, potentially impacting up-and-coming artists on the platform.
  • TikTok's heavy reliance on music as its organizing principle and tool for music discovery is hindered by the removal of Universal Music's catalog, leading to concerns of user migration to other platforms.

Deep dives

Universal Music pulls their music from TikTok

Universal Music, the largest record label in the world, has removed its music from TikTok. The record label claims that TikTok wants to pay them below-market rates for licensing their catalog. While big-name artists like Taylor Swift and Drake are likely unaffected by this move, it could potentially impact up-and-coming artists who rely on TikTok for discovery and promotion. TikTok's music-driven platform is significantly impacted by this removal, with many users complaining that their content archives are now muted without access to music.

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