Taylor Swift's record label pulled its catalog off TikTok, exploring the conflict between the app and the music industry. The importance of music on TikTok and the licensing issues faced by the platform. The decline in quality of social media platforms and sponsor ads. Corey Doctorow's perspective on TikTok's recommendation engine. 'In shittification' concept using Facebook as an example, discussing broken promises and market collusion.
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Quick takeaways
Universal Music removed its music from TikTok due to disagreements over licensing rates, potentially impacting up-and-coming artists on the platform.
TikTok's heavy reliance on music as its organizing principle and tool for music discovery is hindered by the removal of Universal Music's catalog, leading to concerns of user migration to other platforms.
Deep dives
Universal Music pulls their music from TikTok
Universal Music, the largest record label in the world, has removed its music from TikTok. The record label claims that TikTok wants to pay them below-market rates for licensing their catalog. While big-name artists like Taylor Swift and Drake are likely unaffected by this move, it could potentially impact up-and-coming artists who rely on TikTok for discovery and promotion. TikTok's music-driven platform is significantly impacted by this removal, with many users complaining that their content archives are now muted without access to music.
The impact on TikTok and its users
The removal of Universal Music's music from TikTok has left the platform at a significant disadvantage. TikTok heavily relies on music as its organizing principle and as a tool for music discovery. With this removal, creators and users are experiencing the negative consequences, as their content is rendered silent and their ability to promote music or rely on music-driven trends is hampered. There is concern that if this conflict continues, users may start migrating to other platforms like Instagram Reels or YouTube Shorts, which offer similar audio options.
The financial aspects of the conflict
The financial aspect of the conflict between TikTok and Universal Music is crucial. While Universal Music claims that TikTok pays below-market rates, TikTok's payment of around $110 million per year to Universal is relatively modest compared to what platforms like Meta pay for licensing music. However, Universal argues that TikTok benefits greatly from the cultural moments and exposure it provides to artists, which are worth more than the current payment. The resolution to this conflict remains uncertain, but the leverage and power dynamics between the two parties suggest that TikTok may need to make concessions.
Her label, Universal Media Group, pulled its entire catalog off TikTok. The Verge’s Nilay Patel explains why, and author Cory Doctorow says the app’s “enshittification” is inevitable.
This episode was produced by Hady Mawajdeh, edited by Matt Collette, fact-checked by Laura Bullard, engineered by Rob Byers, and hosted by Sean Rameswaram.