Today, Explained Why Taylor left TikTok
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Feb 9, 2024 The podcast delves into the rift between Universal Music and TikTok, highlighting the effects on artists' visibility and music discovery. It introduces the concept of 'shittification,' discussing the decline of social media quality due to profit motives. The discussion critiques the evolving nature of platforms like Facebook and TikTok, emphasizing the struggle between user privacy and corporate interests. It calls for a shift towards empowering users and promoting ethical engagement in the face of growing corporate dominance.
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TikTok's Music Foundation
- TikTok is fundamentally built on music, originating from Musical.ly, an app focused on teens dancing to music.
- Music acts as the organizing principle of TikTok, driving trends and content creation.
Universal Music's TikTok Tussle
- Universal Music Group, representing major artists like Taylor Swift and Drake, pulled their music from TikTok over licensing disputes.
- Established artists support this move, seeking higher payouts, while emerging artists reliant on TikTok for exposure are concerned.
TikTok's Loss
- TikTok loses most in this dispute because its core functionality and organization rely on music.
- Creators' content archives are muted, potentially driving them to other platforms like Instagram Reels.