TikTok vs Universal: A Musical Tug-of-War

This chapter explores the escalating tensions between Universal Music and TikTok over licensing disputes that have led to Universal pulling its catalog from the platform. It highlights the significant impact on both emerging and established artists, particularly how TikTok's role in music discovery is now at risk. The discussion underscores the ongoing negotiations and financial dynamics shaping the future relationship between the platform and music labels amidst growing challenges.