First Things THRST E103 - How to Build Purpose, Freedom & Wealth (Founder's Advice) | Devon Levesque
Aug 14, 2025
This week’s guest, Devon Levesque, is a founder known for challenging physical and mental limits. He dives into his journey from running nightclubs to building a health supplement brand, emphasizing community and customer connection. Devon reflects on the impact of personal tragedy, like his father's death, on his resilience. He shares his harrowing Everest climb, balancing thrill with fear. Lastly, he explores the importance of living boldly, embracing discomfort, and finding harmony in life through unique experiences like sauna culture.
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Bear Crawl Marathon For Suicide Prevention
- Devon bear-crawled a marathon route in NYC after 12 months of waking at 2–3am to train and balance work.
- He completed it in 20 hours 48 minutes and raised about $2M for suicide prevention.
Full Circle Back To Farm Life
- Devon grew up on a farm in Idaho until age eight, then again lived on a farm from eight to 16, which shaped his practical skills.
- He later left for the city but returned to farming and found greater happiness.
Provenance Drives Supplement Trust
- Consumers increasingly demand ingredient transparency and provenance in supplements.
- Knowing the farmer and sourcing builds trust and differentiates quality brands.