SPOS #989 – Andrew Brodsky On The Secrets Of Virtual Communications

Jun 22, 2025

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Welcome to episode #989 of Six Pixels of Separation - The ThinkersOne Podcast.

Andrew Brodsky is reshaping how we think about work, not by focusing on tasks or tools, but by interrogating how we communicate. A management professor at the McCombs School of Business at The University of Texas at Austin, Andrew specializes in organizational behavior, with a sharp focus on the friction (and possibility) that emerges when human behavior meets digital platforms. With a PhD from Harvard Business School and a BS from Wharton, his work explores everything from how to show emotional authenticity on Zoom to how organizations can build culture without a physical office. In his new book, Ping - The Secrets of Successful Virtual Communication, Andrew offers a science-backed, research-driven guide to the biggest question facing modern professionals: when should something be an email, a Slack, a video call or nothing at all? He pushes past the cliché of "this meeting could’ve been an email” to examine what kinds of communication actually drive clarity, trust and effectiveness. In this episode, we explore the messy reality of hybrid work, the erosion of “third places” where colleagues used to casually connect, and the deeper organizational consequences of fragmented communication norms. Andrew explains why remote work isn’t the root of all workplace disconnection (return-to-office mandates won’t fix your culture) and how better communication (intentional, strategic, well-matched to the message) is the real differentiator for teams. We also talk about the long-term implications of this shift: from how loneliness is showing up in employee engagement surveys to how new communication technologies might shape our future work rhythms. Whether you're leading a team, working across time zones, or just trying to get a response to your last message, this conversation offers practical takeaways grounded in deep expertise and real-world research. Andrew’s insights cut through the noise and help us see virtual communication not as a limitation, but as an opportunity to be more human, more clear and more connected… no matter the channel. Enjoy the conversation…

Running time: 1:03:22.
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Here is my conversation with Andrew Brodsky.
Ping - The Secrets of Successful Virtual Communication.
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Chapters:

(00:00) - The Evolution of Virtual Communication. (02:50) - Understanding Virtual Communication. (05:48) - The Challenges of Virtual Interactions. (09:03) - The Role of Communication in Performance. (12:04) - Optimizing Remote Work Culture. (15:02) - The Future of Meetings and Collaboration. (17:49) - Teaching Communication Skills. (20:59) - Investing in Effective Communication. (24:05) - The Impact of Remote Work on Relationships. (27:04) - The Future of Work and Economic Implications. (33:28) - The Shift in Workplace Dynamics. (39:15) - The Evolution of Social Spaces. (41:53) - The Role of Technology in Communication. (49:30) - Navigating Virtual Interactions. (01:01:11) - Lessons Learned from Covid 19.