Dan Kennedy's Magnetic Marketing Podcast 14 Strategies For Acquiring & Keeping Customers For Life (1 of 2)
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Dec 26, 2025 Join marketing entrepreneur Bill Glazer, co-host of the Magnetic Marketing Podcast, as he dives into innovative strategies for customer retention. Discover why creating 'pain of disconnect' is a smart tactic and how to identify early signs of customer defection. Glazer shares insights on using pricing differentials and personalized recognition to deepen emotional bonds. They also discuss the power of referral programs in reinforcing loyalty and the importance of frequent customer contact. Tune in for these game-changing retention tactics!
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Make Product And Delivery Irresistible
- Offer a truly superior product or service as your foundation for retention.
- Manage expectations and deliver quickly to lock in customer satisfaction.
Build Pain Of Disconnect
- Create a real 'pain of disconnect' so leaving is inconvenient or unpleasant.
- Use control of critical services, integrated systems, or ongoing results to make departure costly.
ProActive's Built-In Retention
- Guthy-Renker's ProActive ties continued use to clear results so stopping causes acne to return.
- That immediate return creates both pain of disconnect and easy reactivation.