930: These Charting Mistakes Undermine Your Communication with Nick Desbarats
Jan 22, 2024
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Nick Desbarats, data visualization educator and author, discusses the most common mistakes made when visualizing data, including choosing the wrong chart type, using misleading scales, and labeling problems. He emphasizes the importance of clear communication and using appropriate chart types. He also highlights the controversy surrounding pie charts and suggests starting chart scales at appropriate points.
Understanding the purpose of a chart is crucial for effective communication and design choices should align with the intended message.
Common mistakes in chart design include choosing the wrong chart type and inadequate labeling, which leads to confusion and misinterpretation of data.
Deep dives
Importance of Understanding Data Visualization
Understanding data visualization is crucial for effective communication. Charts are graphics for doing a job, not just visual representations of data. It is important to know the purpose of creating a chart and the question we are trying to answer or the message we are trying to convey. Without a clear understanding of the job of the chart, design choices can be random and may not effectively communicate the intended message.
Common Mistakes in Chart Design
Many common mistakes are made in chart design. The most frequent one is choosing the wrong chart type, such as using a pie chart when a bar chart is more appropriate. Another common error is related to quantitative scales, with scales being too wide, too narrow, or not starting at zero when they should. Inadequate labeling is also a common problem, where insufficient or imprecise labeling leads to confusion and misinterpretation of the data.
The Controversy Surrounding Pie Charts
Pie charts are a controversial chart type. While some people strongly oppose using them, they can be suitable in specific situations. Pie charts allow for quick and precise perception of fractions of the total, and they immediately convey that the chart represents a breakdown of a whole. However, there are often simpler alternatives to communicate the same information. Therefore, it is important to consider the specific context and audience when deciding to use a pie chart.
Guiding Principles for Effective Chart Design
The guiding principles for effective chart design include understanding the job of the chart, choosing the appropriate chart type, properly defining quantitative scales, and ensuring clear and precise labeling. It is essential to think of charts as graphics for accomplishing a specific purpose rather than just visual representations of data. By following these principles and avoiding common mistakes, charts can effectively convey information and achieve their intended goals.
Nick Desbarats breaks down the surprisingly common mistakes we make when visualizing data–and shares basic principles for communicating data more effectively.
As an independent educator and author, Nick Desbarats has taught data visualization and dashboard design to thousands of professionals in over a dozen countries at organizations like NASA, Visa, Bloomberg, Shopify, and the United Nations. He delivers main-stage talks at major data conferences and is a guest lecturer at Yale University, and his new book, Practical Charts, is an Amazon #1 Top New Release.