Chris Dreyer: Niching Up and Being Known for Something

Aug 11, 2022

31:56

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Episode notes

In this episode, Steve Fretzin and Chris Dreyer discuss:

Key Takeaways:

Have broader experiences and then find your niche.
Finding your niche will make your business development even more streamlined and efficient as you will eliminate waste that you never recognized.
When you niche, you are not a blank canvas and are having to create custom products each time. What you do becomes repeatable.
Focus on how you are going to be different, how you can stand out, and how you are going to generate business.

"If you're thinking about niching, it doesn't mean you have to say no to other things, it gives you optionality." — Chris Dreyer

Connect with Chris Dreyer:

Website: https://rankings.io/

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