447 - The Lead-Generating Superpower of a Customizable Magazine

ReminderMedia (the company behind Stay Paid) hired an independent company to survey recipients of the personally branded magazines that our clients send to their clients, and we just got the phenomenal results. Discover the incredible rate of referrals and repeat business our clients can directly tie back to their magazine, the multiple ways you can use a personally branded magazine to establish yourself as a trusted business, and the ways our magazines work to broaden the reach of our clients’ brands.

Be sure to check out our show notes at staypaidpodcast.com for more in-depth information and added details not included in the episode.

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0:00     Introduction

0:51     It’s YOUR magazine

1:33     Stands out as super unique

2:31     Ranked highest in value by readers

3:45     Perceived as a gift    

4:34     Phenomenal shelf life

4:58     Relational not transactional

6:13     Builds trust in 3 ways

9:49     Reader survey results

11:10   Encourages engagement

11:47   Cross-promote with referral partnerships

13:37   Less than the cost of a greeting card

15:56   Action Item