Grow The Show 111 | How to Launch a Profitable Membership, with Jay Clouse
Want to grow your podcast on YouTube? Apply to the Grow The Show YouTube Accelerator Beta Cohort, Launching July 14th 2025
Work with Kevin 1:1 to Install a Revenue-Driving Podcast Into Your Business
--
This episode is sponsored by Riverside.fm, the leading tool for podcast and video recordings. Visit riverside.fm and use code GROW15 to start recording studio quality sound and video and get 15% off a membership plan.
Note: This episode was originally published in March 2022.
----
Jay Clouse is The Creator's Creator. To date, his creator business has achieved $50,000 a month in revenue, 30,000 email subscribers, and 1.5 million downloads of his podcast, Creator Science.
Today, he’s sharing how he achieved a creator’s dream: building a profitable online membership product around his podcast. In this episode, he details his approach to creating the membership, called The Lab, and making it successful.
Expect to learn how to define your purpose, create value for members, determine pricing, keep members engaged, and MORE.
Tune in for his tips on conceptualizing, launching and growing a profitable membership product!
TOPICS DISCUSSED:
- Jay’s experience in building membership
- Using Discord to launch his first paid membership product
- What defines a membership
- Free versus paid communities
- How to figure out what to offer in a membership
- The Lab’s community and engagement
- Obstacles in creating The Lab
- Defining purpose, pricing, and platform
- The stages of launching a membership
- How The Lab rewards their most engaged members
- Why Jay limits the number of members in The Lab
MORE FROM JAY CLOUSE:
Jay’s Build a Beloved Membership Course offers step-by-step guidance in conceptualizing, launching, marketing and growing your own membership!
Use this link to score a 10% discount.
Connect with Jay Clouse on Twitter
Listen to his podcast, Creator Science
JOIN GROW THE SHOW PRO
See here how Grow The Show Pro will help you grow + monetize your podcast, at a simple low monthly price. We'd love to work with you :)
MORE FROM KEVIN:
Take the FREE 12 Days of Podcast Growth Email Course to get 12 days of podcast growth lessons in your inbox!
Watch the FREE Grow The Show Masterclass to learn Kevin's four steps to growing a thriving podcast business!
Connect with Kevin on Twitter, Instagram, or LinkedIn
Subscribe to Grow The Show on Youtube
Join our community in the Grow The Show Facebook group
LINKS TO OUR PARTNERS:
Learn More about working with Podcast Boutique