#45 - FORTIFIED Roofing = More Sales | IBHS

🎉 Close More Roofing Jobs With Storm-Proof Builds

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In this 🔥 episode of the Roofing Operation System podcast by Better Boss, we’re joined by Rachael Gauthier of IBHS (Insurance Institute for Business & Home Safety) to break down how roofing contractors can win more business by building FORTIFIED, storm-resilient roofs backed by cutting-edge science.

🧱 Learn how to stand out with stronger roofing systems that homeowners trust, insurers prefer, and storms can’t beat.

🧠 Why Every Roofer Should Watch:

What is FORTIFIED roofing — and why it sells faster

Real-world storm damage data roofers can use

How to become a FORTIFIED-certified contractor

Proven upgrades that boost trust, bids, and margins

PLUS: How AI like RoofGPT™ is closing jobs while you sleep

🚀 BONUS: Get RoofGPT™ FREE Before Sept 5

The #1 AI web agent for roofers is back — and free for a limited time.
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🎯 Speed + automation = more jobs, faster.
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🎧 Episode Timeline:

00:00 – Intro & Welcome
00:43 – Rachel’s Meteorology Background
01:48 – What IBHS Does for Roofers
03:37 – Weather Patterns That Impact Roofing
06:47 – Intro to FORTIFIED Roofing Systems
08:47 – What Makes a FORTIFIED Roof Work
11:48 – Real Homes, Real Performance
17:30 – Becoming a FORTIFIED Contractor
21:43 – Best Practices Backed by Research
29:04 – Final Thoughts + IBHS Podcast Plug

🎙️ Want More Science-Driven Roofing Strategy?

Check out the Disaster Discussions podcast from IBHS → https://ibhs.org/

💥 That’s a wrap on another episode of The Roofing Operating System™—America’s top-rated podcast for roofing software and scalable growth.

If today’s insights sparked just one idea to scale smarter or grow faster, imagine what a full strategy could do for your business.

👉 Head to mybetterboss.ai to access free tools, book a discovery call, or explore systems trusted by top roofing companies nationwide.

Don’t forget to follow the show, leave a 5-star review, and share it with another roofer ready to level up.

Until next time—build better, lead stronger, and scale like a boss.