Coffee and a Mike

Jennifer Sey #1070

Feb 15, 2025

Jennifer Sey, an author and former Levi's Brand President, advocates fiercely for women's sports. She shares her emotional experience at the White House during Trump's executive order on gender in athletics, and critiques the new NCAA policy she believes is ineffective. Sey highlights the 'Real Girls Rock' campaign, celebrating resilient female athletes, and discusses the silence around critical issues in women's sports. Additionally, she addresses the need for cultural change and more diverse educational pathways for the next generation.

56:08

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Jennifer Sey

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Episode notes

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Quick takeaways

Jennifer Sey highlights the limitations of President Trump's executive order on women's sports, emphasizing ongoing advocacy is crucial for real change.

The NCAA's new policies are criticized for lacking accountability and potentially compromising the integrity of women's sports through lenient eligibility verification.

Sey's establishment of XXXY Athletics aims to advocate for biological differences in sports while providing high-quality athletic apparel, challenging major sportswear brands.

Deep dives

Executive Order on Women's Sports

An executive order was signed by President Trump to prohibit men from participating in women's sports at federally funded institutions. Although this was seen as a significant victory by many, the limitations of the order are noteworthy, as it does not extend to non-federally funded sports, which represent a vast majority of competitions. Jennifer Say emphasizes the need for continuous advocacy, asserting that the fight for fairness in women's sports is far from over. She encourages people to recognize that this is merely a starting point, not a conclusive solution.

Intro

2min

Controversies in Women's Sports: Gender Identity and Fairness

17min

A Journey to the White House

5min

Braving Truth in Brand Creation

11min

Celebrating Female Athletes: Real Girls Rock Campaign

2min

Reevaluating Higher Education

8min

Cultural Shifts in Women's Sports

11min

Jennifer Sey is an author, former Levi’s Brand President and founder/CEO of XX-XY Athletics. She talks being at the White House to witness President Trump sign the executive order keeping men out of women’s sports, how the new NCAA policy will not stop this, their recent ad spot REAL GIRLS ROCK, and much more. PLEASE SUBSCRIBE LIKE AND SHARE THIS PODCAST!!!

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