Coffee and a Mike cover image

Jennifer Sey #1070

Coffee and a Mike

00:00

Braving Truth in Brand Creation

In this chapter, the speaker recounts their journey to establish a new athletic apparel brand after feeling marginalized from the corporate world. They address the challenges of starting anew, the importance of truth in branding, and the swift development from concept to launch. The discussion also tackles pressing issues in women's sports, highlighting personal experiences of women facing backlash and the emotional impact of standing firm in their beliefs despite societal pressures.

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