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11min chapter
Jennifer Sey #1070
Coffee and a Mike
Braving Truth in Brand Creation
In this chapter, the speaker recounts their journey to establish a new athletic apparel brand after feeling marginalized from the corporate world. They address the challenges of starting anew, the importance of truth in branding, and the swift development from concept to launch. The discussion also tackles pressing issues in women's sports, highlighting personal experiences of women facing backlash and the emotional impact of standing firm in their beliefs despite societal pressures.
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