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TED Talks Daily

Can salad dressing transform capitalism? | Alex Amouyel

Jan 23, 2025
Alex Amouyel, the President and CEO of Newman's Own Foundation, shares his vision of a business model that prioritizes social impact over profit. He discusses the power of the '100% for purpose' movement and how it can reshape capitalism. Amouyel emphasizes the need for genuine corporate philanthropy, warning against the pitfalls of greenwashing. He advocates for innovative approaches that combine profitability with charity, envisioning a future where business serves community needs while promoting social justice.
12:48

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Quick takeaways

  • Alex Amouyel advocates for a 100% for purpose business model, emphasizing profit generation intertwined with impactful social contributions.
  • The podcast highlights the necessity for businesses to transition their governance structures to prioritize mission over shareholder profits for sustainability.

Deep dives

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