TED Talks Daily Can salad dressing transform capitalism? | Alex Amouyel
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Jan 23, 2025 
Alex Amouyel, the President and CEO of Newman's Own Foundation, shares his vision of a business model that prioritizes social impact over profit. He discusses the power of the '100% for purpose' movement and how it can reshape capitalism. Amouyel emphasizes the need for genuine corporate philanthropy, warning against the pitfalls of greenwashing. He advocates for innovative approaches that combine profitability with charity, envisioning a future where business serves community needs while promoting social justice.
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The $26 Cauliflower
- Alex Amouyel recounts seeing a Miami restaurant offering to donate 1% of proceeds from a $26 cauliflower dish to environmental causes.
- She criticizes this as performative "greenwashing", worse than doing nothing.
100% Commitment
- Newman's Own Foundation, led by Alex Amouyel, donates 100% of profits from Newman's Own products to charity.
- This commitment often surprises people, highlighting the prevalence of performative corporate giving.
Maximize Impact
- Alex Amouyel challenges businesses to prioritize maximizing impact over shareholder value.
- She advocates building organizations designed for purpose, using Newman's Own as an example.