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- Lance is the Director, Business Groups and General Manager of B2B at BigCommerce - https://www.bigcommerce.com
- BigCommerce is a SaaS eCommerce Platform targeted at mid-market enterprise eCommerce merchants and above
- BigCommerce has increasingly focused on serving B2B merchants more deeply and completely over the last few years starting with the release of the 'B2B Edition' in mid-2021
- BigCommerce followed up this release with the purchase of BundleB2B and B2B Ninja in mid-2022 and have continued to rapidly develop, enhance and extend B2B functionality in the platform ever since
- In this episode, Jason & Lance discuss the current state of B2B commerce, its mid-term growth prospects, the importance of B2B merchants to BigCommerce and why B2B functionality is such a central focus for the platform and its future
THE ECOMMERCE EDGE Podcast with Jason Greenwood