Crawling Mondays by Aleyda - SEO News, Tips and Interviews Google Is Sending Less Traffic, but SEO Is Not Dead - #SEOFOMO TL;DR Aug 11, 2025
Aug 11, 2025
Explore the transformative role of AI in search, emphasizing how it leads to more quality clicks. Delve into the debate over whether SEO is truly dead, as experts discuss the rise of GEO. Discover Google's new AI mode ads targeting advertisers and get a sneak peek at the capabilities of GPT-5, including its browsing abilities. Adaptation is key as the digital landscape evolves, making it crucial for businesses to stay ahead.
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Google's AI Claim Vs Publisher Worry
- Google claims AI in search drives more queries and higher-quality clicks.
- Aleyda highlights this message reads like a response to reports of organic click declines.
First-Party Data Still Shows Drops
- Many publishers show first-party Google Search Console drops despite Google's statements.
- Those drops often affect informational, independent sites the most.
Clicks Are Flowing To Big UGC Platforms
- AI search redistributes clicks toward big UGC platforms like Reddit and YouTube.
- Independent informational sites lose visibility and traffic as a result.