

#411: Why Build-to-Rent is the Most Underrated Rental Strategy (Even in High-Interest Markets)
8 snips May 19, 2025
Bradley Labrie, a real estate investor and builder from Michigan, dives into the underrated build-to-rent strategy, highlighting its potential in today's high-interest market. He discusses the advantages of creating one-bedroom apartments in underserved areas. Labrie emphasizes the importance of quality construction, effective contractor relationships, and strong market analysis. He also shares insights on navigating zoning regulations and common pitfalls in property development, equipping investors with the tools to thrive in challenging conditions.
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Build-to-Rent's Competitive Edge
- Build-to-rent properties appeal because you know exactly what you’re getting: new, updated homes with attractive A-class tenants.
- This approach disrupts older rentals, offering better quality at competitive prices.
Bradley's Early Investment Challenges
- Bradley Labrie lost his entire life savings from a rental property early in his career due to serious tenant and property issues.
- He rebuilt his real estate journey slowly, focusing on consistency and learning from mistakes.
Stress Test Rental Income
- Stress test rental properties by calculating if you can sustain lower rents (e.g., $600) and still cover expenses.
- Account for rising property taxes as a critical cost when evaluating rent and cash flow.