6: RTU: Rebranding via Employees - Guest, Gina McDuffie, CMO of VER
Mar 5, 2017
26:03
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Gina McDuffie of VER, one of the largest video/audio equipment providers in the world, shares how she helped evolve what was Video Equipment Rentals into VER, not just from a naming standpoint but also how they marketed and interacted with their global customer base.
Renegade Marketers Unite