A Bit of Optimism Supercommunicators with journalist Charles Duhigg
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Feb 20, 2024 
Charles Duhigg, a Pulitzer Prize-winning journalist and author of Supercommunicators, shares insights on the art of communication. He reveals how great communicators are made through practice, not born with innate talent. The importance of storytelling in conveying complex ideas is emphasized, as well as the essential role of honesty in high-stakes situations, illustrated by a CIA officer's experience. Duhigg also discusses the power of vulnerability in fostering connections and how genuine dialogue can bridge differing viewpoints to create unity.
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Duhigg's Management Struggle
- Charles Duhigg, despite his experience, struggled as a manager at the New York Times.
- He was good at logistics, but communication, especially during a politically charged time, proved difficult.
Learnable Communication
- Great communicators are made, not born, as evidenced by figures like Reagan and Jobs.
- They honed their skills through deliberate practice and reflection on past failures.
Lawler's Initial Failures
- CIA recruiter Jim Lawler initially failed at recruiting, even facing potential dismissal.
- He struggled to connect with potential assets, including a wealthy Chinese diplomat.
