The Game with Alex Hormozi I Hate Things That People Never Stop Buying | Ep 382
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Apr 7, 2022 Discover the art of creating products that customers won't outgrow! Dive into the importance of customer surplus and delivering unmatched value. Learn a three-step process to build billion-dollar companies that prioritize loyalty over quick profits. Get insights into crafting business models that last and strategies to thrive in real estate. Alex shares personal anecdotes and practical tips to refine your approach and sustain growth in today's market.
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Creating Fortunes
- Focus on selling products or services that people continuously need and buy.
- This principle is key to building a fortune, not just making money.
Customer Surplus
- Customer surplus is the key to customer retention: deliver value exceeding the price.
- When customers perceive a great deal, they're less likely to leave.
Models vs. Methods
- Transition from selling one-time methods to selling evolving models for lasting impact.
- Franchises exemplify this by adapting marketing to a consistent model.