The Edward Show Creating “Best X” Articles the Right Way: How to Rank and Influence LLMs
10 snips
Oct 13, 2025 Discover the secrets to crafting impactful 'Best X' articles that not only rank well on Google but also influence AI models like ChatGPT. Dive into a five-point framework designed for B2B marketers, highlighting when to create these articles, and the importance of fair competitor comparisons. Learn how effective positioning enhances credibility and maximizes engagement through thoughtful design. The podcast reveals the snowball effect of being mentioned in lists and how these strategies prepare your brand for the evolving landscape of LLM visibility.
AI Snips
Chapters
Transcript
Episode notes
Only Publish If You Truly Belong
- Only create a 'best X' page if your result genuinely deserves the spot and can sustain engagement signals.
- Ensure topical relevance and link equity so the page maintains rankings and LLM visibility long-term.
Claim A Specific 'Best For' Angle
- Position yourself as the best for a specific segment (e.g., 'best CRM for small businesses') rather than claiming overall superiority.
- Target the audience that matches your buyer profile to capture high-intent traffic without alienating readers.
Self-Published Lists Create A Snowball Effect
- Publishing your own best-of list can trigger a snowball where other authors copy or include you, strengthening your rank.
- These secondary mentions also increase signals that influence LLM outputs about who is 'best'.