The Russell Brunson Show

Russell & Myron Golden: 8 Closing Techniques Everyone Needs to Know

Jan 8, 2025
Join Myron Golden, an expert stage presenter and closer, as he dives into powerful persuasion techniques that can elevate your sales game. Discover the art of social compliance and how small commitments lead to bigger actions. Myron shares effective closing strategies, including the 'All My Cards on the Table' approach, and discusses overcoming objections like 'I can't afford it' by reframing perceived value. Plus, learn to engage your audience through trial closes, balancing emotion, logic, and fear to boost conversions!
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ADVICE

Social Compliance

  • Use social compliance to persuade your audience.
  • Get them to make small commitments, leading to bigger ones.
ANECDOTE

10X Example

  • At 10X, Russell Brunson had the audience take out their phones.
  • This built connection and led to a record sales number.
ADVICE

All Cards on the Table Close

  • Be upfront about your sales pitch by revealing the offer and price early on.
  • This builds trust and allows the audience to focus on the value.
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