
King Moves: AI, Entrepreneur Success Lessons, Business Growth Tips, Personal Development & Insights for Ambitious Leaders Why Most People Die Before They Ever Really Live | Ep. 108
Dec 2, 2025
Comfort is the true danger; many avoid discomfort and never truly live. The transformative practice of misogi encourages facing fears instead. Building smart toughness and using shared challenges can enhance personal and team growth. Fear may be your cage, but confronting it can be your compass. Learn practical ways to choose challenges that prove your capabilities and reframe your relationship with fear. This engaging discussion urges listeners to act now and break free from the limitations holding them back.
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Live Misogi Demo At Mind Matters
- Justin King led a 20-minute session at the Mind Matters Summit focused on misogi and smart toughness.
- He guided attendees through visualization and breathwork to help them choose a personally challenging misogi.
Make Misogi Relative To The Person
- Misogi should be personally relative: it can be climbing Kilimanjaro or a 3 km walk depending on the person.
- The core is choosing a hard thing intentionally so discomfort builds evidence of capability.
Visualize Success Before You Start
- Do a guided visualization or breathwork to feel the success of your challenge before attempting it.
- Use that visceral rehearsal to stack evidence you can accomplish bigger goals later.


