EP 187: Spring Cleaning Your Small Business

The Nitty Gritty:



* Why taking the time to tidy up your business is so important * The 3 ways Tara has cleaned up her business over the last few years* Information on The What Works Network Spring Cleaning Virtual Conference* Plus, a sneak peek of interviews coming out in March







Does your business spark joy?



Or are you overwhelmed by the piles of business clutter that have grown up around you over the years?



Maybe you have dusty products in one corner of your business, crusty old marketing assets in another, and a mess of outdated prospects in another.



If you’re like me, that kind of business clutter can weigh heavy on your mind.



Six months after I started my very first website, I had the opportunity to purchase a website from a friend who wanted to get out of the blogging scene. She had a much bigger audience and a global platform. I seized the opportunity and used it to catapult my ambitions into the big time.



But a few years after that initial purchase, I had moved on to other things.



I was coaching and teaching business to a different audience and using my own name as my brand.



Yet, that website persisted.



I had a team member manage the editorial calendar and guest contributions. We’d stopped selling ads—so the site wasn’t generating any revenue directly—but we occasional used it to promote other offers.



On paper, the website didn’t take up any of my time or energy.



But mentally? That was a different story.



Of course, I only discovered the mental load of that website when I decided to sell it.



When I finally handed off the keys to the domain name, email list, and web host, I realized just how much the upkeep of that website contributed to my baseline stress level.



What a relief!



I wish I could say that was the only time an old opportunity took up space in my brain… but it certainly was not. Is not.



* I don’t use Twitter at all anymore but I still have it on my phone. My account is still active. People occasionally still tweet at me with questions or thanks.* I don’t—and won’t—promote my old books anymore but they’re still available on Amazon. People still buy them.* I don’t use plenty of old Facebook groups that I belong to. I still get notifications from them.



The clutter piles up. I might not be tripping over it but it would be silly to think that it doesn’t impact my day-to-day life and my ability to create results for my business.



Today, I want to share 3 ways I’ve been cleaning up my own business—with ideas for how you can do the same.



But first, I want to let you know that March is Spring Cleaning month at The What Works Network and we’re hosting our next virtual conference on March 21st with 4 different ways you can tidy up your own business.







What’s a virtual conference?



Well, we host these events ever quarter at The What Works Network. They’re community-wide collaborative learning experiences that you can attend from anywhere and, yes, they’re recorded if you can’t make it live.



Let me run it down for you: our members gather in our virtual conference space on Crowdcast starting at 11am Eastern/8am Pacific.



Our first session sets that stage for the day and I guide you through some reflect... ★ Support this podcast ★