Wholesale Hotline He Did Over 500 Wholesale Real Estate Deals In 12 Months | Wholesaling Inc Show
Jan 7, 2026
Scott Pennebaker, a dynamic real estate entrepreneur, shares his remarkable journey of completing over 540 deals in just one year. He dives into the power of data-driven direct mail strategies that outperform traditional marketing, revealing how targeted mailers generate thousands of calls and appointments. Scott discusses the importance of persistence in campaigns, insights on seller demographics, and the structure of his multi-vertical company, Rebuild Holdings. Plus, he touches on hedge fund buyers' re-entry into the market and the critical role of ethics in wholesaling.
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Data Beats Spray-And-Pray Marketing
- Rebuilt uses data science to target sellers with the highest propensity to sell rather than casting a wide net.
- Scott says this targeted direct mail outperforms broad channels by focusing on compatible properties and sellers.
Commit To Volume For Direct Mail
- Scale direct mail consistently because it has a long tail and yields appointments over months.
- Scott shares their monthly metrics to show commitment: volume drives predictable appointment and contract flow.
Hustle Before You Mail
- If your budget is $200–$500/month, avoid expecting direct mail to scale; use hustle tactics instead.
- Scott and Brent recommend doing door knocks or cold calling until you can spend thousands monthly on marketing.