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Ryan Musselman is the CEO of Coaches Who Close, an organization dedicated to empowering coaches to build high-ticket, profitable coaching businesses. Through strategic frameworks and actionable insights, Ryan equips coaches with the skills to craft compelling $10K+ offers, create transformative client experiences, and scale their impact. With a focus on building meaningful and sustainable enterprises, Ryan helps coaches not only enhance their financial success but also achieve greater personal fulfillment and freedom in their professional lives.

In this conversation, Ryan Musselman, CEO of Coaches Who Close, shares his journey from corporate America to building a successful coaching business. He discusses the importance of content strategy, the balance between niche and broad marketing, and his unique approach to client acquisition through the Create-A-Client protocol. Ryan emphasizes the significance of crafting irresistible offers and making clients feel safe in their buying decisions, ultimately leading to sustainable business growth. In this conversation, Ryan shares his journey of overcoming imposter syndrome, scaling his coaching business with a single effective funnel, and the importance of live coaching and community. He emphasizes the need to simplify complex concepts for clients and reflects on the mistakes made during his entrepreneurial journey, advocating for focused learning and execution.

Chapters

[00:00] Intro

[01:51]Transition from Corporate to Solopreneurship

[06:45] Niche vs. Broad Content Strategy

[08:50] The 99 and the 9: Coaching Models Explained

[12:30] The Coaching Anthem: A New Approach to Sales

[19:29] Create-A-Client Protocol: Building Relationships

[24:11] Crafting Irresistible Offers for Clients

[31:20] Overcoming Imposter Syndrome in Business

[36:15] Scaling with One Effective Funnel

[47:10] Learning from Mistakes and Embracing Simplicity

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