You need to invest in ad optimization.
Effective performance marketing / advertising optimization relies on continuous experimentation, data-driven decision-making, audience insight, and refined targeting. It's not just about numbers; creativity, a deep understanding of advertising channels, and ethical targeting are crucial. Brand trust and performance marketing are interconnected, with customer reviews and testimonials playing a significant role. Embracing experimentation and learning from failures is essential for long-term success in performance marketing. Transparency with clients, a focus on the bigger picture, and purposeful action are keys to building trust. Joe discusses the launch of AD Scientists and encourages connecting with other industry professionals.
If you want to follow Joe, check him out here:
https://www.adscientist.ca/
https://www.linkedin.com/in/joefitzpatrick1/
Experiment Nation: The Podcast