►► Apply for my private coaching group The Effortless Business Accelerator: http://grahamcochrane.com/eba

Ever feel like the only way forward in business is bigger, faster, more? We’re told that success means endless growth—more revenue, bigger teams, scaling to the moon.

But here’s the truth: I keep meeting entrepreneurs who made it… and they’re exhausted, unfulfilled, even miserable. They blew past their happiness point chasing more, only to realize it didn’t give them what they were really after.

So today, we’re breaking down the myth of endless growth—and how to build a business that actually makes you happy.

And be sure to stay to the end where I share my business happiness formula!

Chapters
00:00 The Myth of Endless Growth
09:05 Optimizing for Happiness vs. Growth
18:41 The Business Happiness Formula

Explore more on my website: https://www.grahamcochrane.com
Follow me on Instagram: @thegrahamcochrane

How to be RICH and HAPPY (and why most aren’t)