I'm excited to share a brand new episode of The wisenetix Podcast – our communication channel where business and marketing leaders from the ag industry share their thoughts and experiences about our field and the world.

In today's episode, I have the pleasure of talking with Dr. Maria Spindola, Commercial Director at Iluma Alliance and Alura Animal Health & Nutrition. Dr. Spindola is a Brazilian veterinarian who currently plays a strategic role at a company that is present in multiple countries. She shares with us the journey she took to become a successful professional in the animal industry; the most significant challenges – and opportunities – she sees in our field; the reason why timing is so critical to staying competitive in the business; and the way Muay Thai gradings work (why not?).

(00:00) Highlight
(00:34) Introduction and the guest's background
(04:23) Top 3 achievements or experiences
(09:50) Describing her job
(11:30) The biggest challenges in marketing and communication
(22:26) The importance of timing
(26:37) Becoming a successful Commercial Director
(29:58) Lessons learned
(33:30) Productivity hacks
(37:41) Starting a career in the right direction
(45:47) Book recommendations

𝗠𝗲𝗲𝘁 𝘁𝗵𝗲 𝗴𝘂𝗲𝘀𝘁: Dr. Maria Spindola

𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲

Current: Commercial Director at Iluma Alliance; Commercial Director at Alura Animal Health & Nutrition

𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱

Ph.D.; Veterinary Preventive Medicine, Epidemiology, and Public Health (University of São Paulo - Brazil)
D.V.M. (University of São Paulo - Brazil)

Connect with the guest!

𝗟𝗶𝘀𝘁𝗲𝗻 𝗼𝗻 𝗔𝗽𝗽𝗹𝗲 𝗣𝗼𝗱𝗰𝗮𝘀𝘁𝘀, 𝗦𝗽𝗼𝘁𝗶𝗳𝘆 𝗼𝗿 𝗮𝗻𝘆 𝗺𝗮𝗷𝗼𝗿 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺.

Dr. Maria Spindola: Timing in Marketing Strategies | Ep. 06