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An Ecommerce Business that Bill Actually Likes with $1.6M of EBITDA - Acquisitions Anonymous 233

7 snips

Oct 3, 2023

In this podcast, Bill and Heather discuss an intriguing e-commerce opportunity with a 19-year-old company specializing in therapeutic massage supplies and equipment. They explore various aspects of the business, including its high average order value of $939, reliance on dropshipping and branding, potential valuation, and the challenges of securing an SBA loan for e-commerce ventures. Despite banks' reluctance, they believe this opportunity has significant potential and could fetch a price of around $5 million. They also discuss the risks and benefits of dropshipping and building a brand, the significance of selling your own brand, and the resistance to change in the banking industry.

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Introduction

00:00 • 2min

Introduction to a Well-Established E-commerce Business Selling Therapeutic Massage Supplies

01:54 • 2min

Strong Growth Opportunities and Concerns in Therapeutic Massage Supplies Business

03:59 • 7min

The Risk and Benefits of Dropshipping and Building a Brand

10:44 • 3min

The Significance of Selling Your Own Brand in an E-commerce Business

13:59 • 7min

Laziness and Resistance to Change in the Banking Industry

20:40 • 2min

In episode 233 of Acquisitions Anonymous, Bill and Heather discuss an intriguing e-commerce opportunity. The business is a 19-year-old company that specializes in therapeutic massage supplies and equipment. It boasts a diverse product range, with an impressive average order value of $939. The business primarily relies on dropshipping, 3PL, and in-house branding for its products. Bill and Heather delve into various aspects of the business, including its margins, potential valuation, and the challenges of securing an SBA loan for an e-commerce venture. Despite some banks' reluctance to finance e-commerce businesses, they believe this opportunity has significant potential and could fetch a price of around $5 million.

Today's deal comes from Axial. Axial is a trusted deal-sourcing platform serving professional acquirers in the American lower middle market.

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