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SageSpring Private Wealth's Winston Justice - from protecting star quarterbacks to protecting families' wealth

Jul 23, 2025
Winston Justice, a former NFL offensive lineman turned CEO of SageSpring Private Wealth, shares his journey from the gridiron to finance. He discusses the parallels between sports and wealth management, emphasizing the importance of trust and client relationships. Winston highlights the changing mindset of athletes preparing for life beyond sports and the role of mentorship in wealth management. He also explores the innovative strategies for engaging younger clients and the unique fiduciary approach that sets his firm apart in a shifting financial landscape.
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ANECDOTE

Winston's Career Transition Story

  • Winston Justice prepared early for life after football by starting a VC fund and coffee business during his playing career.
  • He transitioned into wealth management with roles at Wells Fargo, PIA, and AllianceBernstein before becoming CEO at SageSpring.
INSIGHT

Athletes Leveraging Sports for Future

  • Athletes increasingly use sports as a platform to build meaningful careers after playing.
  • Wealth management offers significant purpose by helping families protect what they consider sacred: their life savings.
INSIGHT

Wealth Management Beyond Investments

  • Managing wealth is more about stewardship and living life with families than just beating benchmarks.
  • The advisor plays a quarterback role in helping families achieve legacy goals beyond investments.
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