Big Law Life #34: Individual Marketing Strategies for BigLaw Associates
In today’s episode, I focus on the real challenges you face as a lawyer trying to build your personal brand in a large law firm. While these firms spend a lot on marketing and business development, those efforts are usually aimed at promoting the firm, not you. I break down why this happens and what you can do about it. From making the most of LinkedIn to finding your own publishing and speaking opportunities, I offer specific steps you can take to stand out in a crowded field.
At a Glance:
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00:00-01:20 Introduction and overview of the challenges in personal branding within big law
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01:20-02:20 Limited support from law firms' marketing and business development departments for individual lawyers.
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02:20-03:12 The impact of high turnover in law firm marketing teams post-COVID.
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03:12-04:29 Why law firms focus on their brand over individual attorneys.
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04:29-06:01 Comparing law firm marketing budgets with other industries and their impact on individual marketing.
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06:01-07:17 The inefficacy of traditional law firm marketing channels like event sponsorships.
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07:17-08:39 The underutilization of modern marketing tools like podcasting and LinkedIn in law firms.
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08:39-09:45 How senior partners dominate marketing resources, leaving junior lawyers behind.
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09:45-10:50 Practical steps for enhancing LinkedIn profiles and online presence.
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10:50-13:13 The value of seeking external publishing and speaking opportunities.
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13:13-14:48 Importance of having a concise professional pitch ready at all times.
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Interested in doing 1-2-1 coaching with Laura Terrell? Or learning more about her work coaching and consulting? - here are ways to reach out to her:
laura@lauraterrell.com
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Show notes: https://www.lauraterrell.com/podcast