FOOTBALL BUSINESS Podcast by FBIN
How to develop a modern digital Football Club
Jan 5, 2021
Timm Jäger, CEO at EintrachtTech GmbH, and Thomas Funke, Managing director of TechQuartier, share insights on developing modern digital football clubs, including owned platforms, IoT for stadium ops, esports, and partnering with Techvatia. They emphasize the importance of in-house tech talent, collaboration between tech and established companies, and differences in club structures between Germany and the US. The podcast also highlights the significance of bravery in developing a digital club and the benefits of exchanging ideas with partners like TechQuadier.
35:25
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Quick takeaways
- Collaborating with strong partners is essential for football clubs to become digital organizations and achieve their goals.
- Having a clear digital strategy, exploring new business fields, and leveraging partnerships with innovative tech companies are vital for modern digital football clubs.
Deep dives
The Importance of Partnerships in Developing a Digital Football Club
Collaborating with strong partners is crucial for football clubs aiming to become digital. An example of a successful partnership is the collaboration between Intratic Frankfurt and Techbot. Having a clear digital strategy is vital, defining why digital projects are pursued and what the goals are. Intratic Frankfurt established Intratech, a company dedicated to digital projects, to explore new business fields. Examples include developing an app and platform for ticketing, merchandise, and regional content. The collaboration with Techbot focuses on IoT and startup cooperation. It is emphasized that partnerships and understanding the need for strong partners are essential for clubs aspiring to be digital.
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