The Importance of Partnerships in Developing a Digital Football Club

Collaborating with strong partners is crucial for football clubs aiming to become digital. An example of a successful partnership is the collaboration between Intratic Frankfurt and Techbot. Having a clear digital strategy is vital, defining why digital projects are pursued and what the goals are. Intratic Frankfurt established Intratech, a company dedicated to digital projects, to explore new business fields. Examples include developing an app and platform for ticketing, merchandise, and regional content. The collaboration with Techbot focuses on IoT and startup cooperation. It is emphasized that partnerships and understanding the need for strong partners are essential for clubs aspiring to be digital.