What's Your Gym Worth—and Should You Sell It?

What's your gym worth? How do you calculate the true value?

Chris Cooper has the answer, and he'll tell you how to come up with a hard number in this edition of "Run a Profitable Gym."

In some cases, owners won't like the final number. If you're burned out, run down and out of cash, it can be tempting to just sell the gym. But you could be missing out on cash if you put it on the block right away.

Good news: Chris has seven steps to make your gym more valuable. You can use them whether you want to sell or keep your gym (we hope you keep it). But if you really want to offload your gym, it's best to have a business that's worth selling, and you can add significant value in just six months with a mentor's help.

But get this: Many struggling owners who improve their gyms before sale discover that the revitalized businesses are actually worth keeping.

Whatever your situation is right now, it helps to know what your gym is worth and how you can increase that number—whether you want to sell or build a strong, stable business that becomes a cash-flow asset.

Links

Rigquipment Gym-valuation tool

"How to Sell a Gym" guide

Book a Call

Gym Owners United

0:39 - How to value a gym

4:59 - 7 steps to increase gym value

13:20 - How mentorship can help

15:38 - Coop's story—raising rates